| DEEPTI: |
May I come in Sir? |
| CHAIRMAN: |
Please come in. (Deepti walks in.) Please be seated. |
| DEEPTI: |
Thank you Sir, and good morning to all. |
| 1st MEMBER: |
Deepti, regarding the issue of global warming and climate change, do you know what was the Paris Agreement and how was it different from the Kyoto Protocol? |
| DEEPTI: |
The Paris Agreement refers to an agreement on climate change and global warming issues within the United Nations Framework Convention on Climate Change (UNFCC) dealing with greenhouse gaseous emissions, mitigation adaptation and finance, starting with 2020. The agreement was signed by over 195 countries and over 145 countries including India have ratified it. Its key features are that it aims to limit the increase average global temperature to well below 2o C above the pre – industrial levels. For this individual countries should make “nationally determined contributions” (NDC) which are to be reported to UNFCC and revised ambitiously after every five year. (1st Member interjects) |
| 1st MEMBER: |
But how is it different from Kyoto Protocol? |
| DEEPTI: |
Sir, the Paris Agreement asks the member countries to determine there own NDCs which is unlike the Kyoto Protocol which had the commitment targets. |
| 1st MEMBER: |
What about the enforceability of the Paris Agreement? |
| DEEPTI: |
Yes Sir, while the commitment targets under the Kyoto Protocol had a legal force, the targets under the Parish Agreement are nationally determined and do not have any legal enforceability if the said target is not met. There any legal enforceability if the said target is not met. There is a mechanism for reporting and in case a country fails to meet the said target then to ‘name and shame’ it. |
| 1st MEMBER: |
Do you think that such a mechanism would be sufficient to cause the countries to act? |
| DEEPTI: |
Sir, the present agreement is based on principles of consensus building. It is true that it has been criticized for lack of a mechanism for enforceability. But it is believed that major polluting countries owing to international pressure and their national reputation would meet the self – determined targets. (Questions passes to the next Member) |
| 2nd MEMBER: |
You have indicated that you play hockey? |
| DEEPTI: |
I played hockey when I was in school, as I was in the school team but I do not play now.
|
| 2nd MEMBER: |
When did the Indian women hockey team last win a major tournament? |
| DEEPTI: |
I do not know. |
| 2nd MEMBER: |
When did the men’s hockey team win a major tournament? |
| DEEPTI: |
Sir, I do not recall. |
| 2nd MEMBER: |
Well! India used to be a world power in hockey. Now it cannot claim to be the even the number one team in Asia. Why? |
| DEEPTI: |
Sir, while international hockey over the years has substantially changed, Indian hockey did not keep pace. Till the 50s and the 60s hockey used to be a game of skill and agility. But, with the advent of the astro turf, the pace of the game has slowed. Now it requires more stamina and method. |
| 2nd MEMBER: |
But that was the reason attributed a few decades ago. What has been the problem in the recent years? |
| DEEPTI: |
Sir, many reasons are responsible for it. First it is the dwindling popularity of this game amongst the youth who are going for more lucrative games like cricket and tennis. Then the growth of infrastructure and training facilities have not been proper. The problem of sponsorship and money in the game has also hindered the game. Besides, the organisational problems at the level of the Indian Hockey Federation have also been responsible to some extent for the low morale of the players and their poor showing at the international level. |
| 3rd MEMBER: |
Deepti, have you watched IPL? |
| DEEPTI: |
Sir, I have watched a few matches but I am not a regular follower of it |
| 3rd MEMBER: |
So, would you support such a league or movement for Indian hockey and do you believe that it will improve the standards of Indian hockey? |
| DEEPTI: |
Sir, there is already an Indian hockey league in place although not as much successful as IPL, it has a good popularity, I support such a league as it increases the base of sport, particularly the number of players who can be considered for state level game. Besides it improves the popularity amongst masses |
| 3rd MEMBER: |
So you would approve the commercialization of a sport? |
| DEEPTI: |
(Thinks for a few seconds). Sir, commercialization to some extent is a necessity as it brings much needed finance for building up of sporting infrastructure, international coaching and other facilities, which are now almost essential for success at international level. The other alternative is Government finance of the sport which is also not a viable option in long run. But I am also not in favour of over commercialization like IPL |
| 4th MEMBER: |
Deepti, you are working in a marketing concern. Traditionally marketing analysis is said to have 3Cs. But now, in certain marketing sectors, analysis is divided into 5Cs. What are these? |
| DEEPTI: |
Sir, traditionally marketing analysis consisted of: Customer analysis, the Company analysis, and the competitor analysis. But off late, Collaborator analysis and analysis of the Industry Context/Climate has been added. |
| 4th MEMBER: |
what is Direct Marketing? |
| DEEPTI: |
Sir, this is a sub – discipline of marketing where the focus is to contact or send the message to the potential customer directly like direct – mail marketing, telemarketing, door – to door leaflet marketing, e – mail marketing, direct selling, and others. |
| 4th MEMBER: |
These days you receive a number of unsolicited calls and SMSs on your mobile phone. Is it a form of direct marketing and do you support it? |
| DEEPTI: |
Sir, indeed it is a form of direct marketing as the product info is being directly sent across to the potential customers. Personally I do not support such aggressive and intrusive direct marketing, especially through unsolicited calls. These calls compromise on the customer’s privacy, time and also his concentration at work. |
| CHARIMAN: |
Thank you Deepti. Your interview is over. |
| DEEPTI: |
Thank you Sir and good day to you all |
